Strategic Alliances may take many forms. At their core, however, they are collaborations that have strategic value to the participating organizations. However, compared with mergers, acquisitions, partnerships, and joint ventures, strategic alliances can provide a rapid and relatively inexpensive means of jointly pursuing a significant business opportunity. In addition, strategic relationships allow companies to get to know each other prior to sharing ownership in an entity, or one business acquiring the equity or assets of the other.
Counsel Direct has considerable experience negotiating and preparing strategic alliance agreements. We counsel clients regarding a wide range of strategic arrangements. Often these relationships involve sharing or licensing rights to intellectual property, as well as issues related to the termination of the venture.
We have advised clients about strategic collaborations in several areas:
- Joint Marketing Arrangements
- Product Acquisition and Distribution
- Joint Development Pursuits
- Manufacturing and Supply Agreements
- Intellectual Property Licensing and Other Rights
- Sharing and Coordinating Resources
- Risk Sharing and Allocation
- Reducing Expense and Investment Burdens
- Shared Knowledge and Expertise
- Competitive Advantage and Interests
Counsel Direct also assists clients with international alliances. Rather than selling products to end customers in global markets, a strategic alliance with a foreign-based entity can bring increased value. Enhanced service, less competition, and reduced costs (such as for transportation and product distribution structures) make these alliances appealing.